Yes, the masses will be buying this book as soon as it drops… We are looking at you Fourth Wing and ACOTAR sequels. BUT, those readers will have those books read within the week and will be looking for their next read to fill the hole that the ending of that book left in their reader heart.
Don’t pause marketing in the release hype seasons of big books. Join the conversations! The titles and characters will be trending topics to hop on and post about to get your books in the mix, too. Side note: make sure you actually know the book and have read it before making comparisons or talking about it. Readers will know if you are winging it, and won’t trust what you have to say.
Using the hype of that book or it’s features is the perfect way to draw new reader attention to your book. If you have a book that is similar, market it as such. If you have a book that’s different, I have a plan for you too!
Books that are Similar
Steal this hook: For readers looking for a (similar genre) with (trope or trope combo or character or character dynamic) that feels like (give us feels readers can’t resist) to hold them over while they wait for (trendy new release) to drop.
Books that are different
Steal this hook: For readers looking for a palate cleanser after that (trendy book) cliffhanger, may I interest you in a (different genre) with (trope or trope combo or character or character dynamic) that feels like (give us feels readers can’t resist)?
These hooks are easy to use with any b-roll or yap video, and can help you connect with readers who are looking for their next read. Highlight the features that make your book unique to the trendy book. This helps appropriately market your book and find your ideal readers within that hype community.
I have added my list of 16 of these ‘Join the hype’ marketing hooks to use for both similar books and different books to the Templates section of The Author Marketing Hub, so if you are a member go grab them and start making your own! If you aren’t a member, you can join for $37.99 a month and have access to all the author templates, marketing, live strategy chats, and more!
Happy marketing!
-Alicia
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